Be yourself in ministry. We live in a social media of likes and shares. We need to not be worrying about those likes and shares and we need to be about God. Let your ministry be an outpouring of your love for Jesus. Your teaching and your outreach should just be an extension of who you are.
Dig deep in the word and pour your heart out to Jesus. Who do you have a heart for? What people do you have a heart for? Pray for those people and decide the best way to share the gospel with those people. Then go out and share the gospel with them. If that way does not work then try another way. Give people the gospel and love on people, give tracts to people, have Bible studies.
Should you open air evangelize? Should you hand out tracts? Should you go to a homeless shelter and give the gospel to people while they are eating? Should you go to the mall and witness to people at the mall?
God has given us compassion for specific people. God has given me a love for college students, that they would be saved. I try different things every year to try and get them to listen. I pray my methods reach the lost. I know that only God can save them by turning their hearts and minds. When I witness it is done in love with patience and teaching but I will keep trying to reach the lost.
I had a love for the students at the University of Pittsburgh. I went and tried to do as many 1-2-1's with the students for a long time. Then I worried that I was not witnessing to enough of them, so I had a period that I just handed out thousands of tracts. I had a period that people were not taking the tracts so I open air evangelized.
I realized that I wanted to have a Bible study that I could invite people I had witnessed to. I wanted to train up the college students to talk to the students around them about their need for Jesus. That is why I am at CCN. I have a love for the college students and I try all that I can to teach them about their need for Jesus and explain what Jesus did for them. I want them to know that they need to repent and what repentance looks like. I go onto the campus and plead with them to trust Jesus and the Bible and repent.
I pray that your focus is not what others think, nor what others think you should or should not do but, giving the Glory to God. Dig deep in the word and go tell those God has given you a heart for about Jesus.